Itazura na Kiss is a Japanese shōjo manga series written and illustrated by Kaoru Tada. Itazura na Kiss was first serialized and published in 1990 by Shueisha through Bessatsu Margaret magazine. It became successful very quickly and became the manga series that Tada became known for in Japan. The manga became so popular that three live TV series have been made so far in 1996, 2005, and 2010, with a sequel of the 2005 drama in late 2007. In 2013, a remake of the Japanese live TV series, called Mischievous Kiss: Love in Tokyo, was made. Despite its success, the manga was never completed due to the unexpected death of the author in a house accident while she was moving to another house with her husband and son. However the manga series continues to be published with the permission of the artist’s widower. The series was recently adapted into three live-action films. A drama CD series was released in 2005–2006 and a 25 episode anime adaptation aired in 2008. In an interview, the author’s widower, Shigeru Nishikawa, revealed that the manga’s intended finale was to be conceptualized in the anime for the first time. Scripts regarding the plot of the anime closely followed the author’s planned ending.
Itazura na Kiss was adapted into a 25 episode anime by TMS Entertainment and shown on TBS from April 4, 2008 to September 25, 2008. The opening theme was “Kimi, Meguru, Boku” by Motohiro Hata, and the primary ending themes were “Kataomoi Fighter” by GO!GO!7188 and “Jikan yo Tomare (Stop Time)” by Azu featuring Seamo. Discotek Media licensed the anime and put it out on DVD in late 2014.
- Itazura na Kiss: The Movie – High School (2016)
- Itazura na Kiss: The Movie – Campus (2017)
- Itazura na Kiss: The Movie – Proposal (2017)
- Fall in Love At First Kiss（一吻定情）(2019）A Taiwanese film adaptation starring Jelly Lin as Yuan Xiang-qin and Darren Wang as Jiang Zhi-shu. It will be released on 14th February 2019.
In 1996, Itazura na Kiss was first adapted into a Japanese television drama of the same title, which ran from 14 October to 16 December 1996 for 9 episodes every Monday at 20:00 until 21:00 JST. This version did not cover Kotoko’s and Naoki’s married life.
In 2005, it was adapted into two Taiwanese dramas, It Started with a Kiss and its sequel They Kiss Again, both starring Ariel Lin as not-so-bright Yuan Xiang Qin and Joe Cheng as the genius Jiang Zhi Shu.
In 2010, it was adapted into a South Korean drama series Playful Kiss starring Kim Hyun-joong of SS501 as the perfectionist Baek Seung-Jo and Jung So-min as the clumsy Oh Ha-Ni. The series consisted of 16 TV episodes and 7 webisodes.
In 2013, another Japanese remake aired on Fuji TV under the title Mischievous Kiss: Love in Tokyo. It starred Miki Honoka as Aihara Kotoko and Furukawa Yuki as Irie Naoki. At the end of 2014 was aired the sequel -Mischievous Kiss 2: Love in Okinawa- with both lead actors reprising their roles. The second season ended in March, 2015.
In 2015, it was adapted into a Thai drama series Kiss Me รักล้นใจนายแกล้งจุ๊บ. It starred Pirath Nitipaisankul and Sucharat Manaying, and aired on True4U.
In 2016, it was adapted into another Taiwanese drama, Miss in Kiss, starring Esther Wu as Yue-Qin and Dino Lee as Zhi-Shu. It has 48 episodes (30 minutes each) from December 8, 2016 – March 24, 2017.
- Kotoko Aihara
is a ditzy and poor achieving high school student. She has been in love with the handsome and intelligent Naoki Irie since their first year in high school after hearing his speech at the opening ceremony. She eventually writes a love letter to Naoki, but is rejected right away. On the same day as her confession, Kotoko’s poorly constructed house is destroyed in a mild earthquake, and she and her father Shigeo are invited to stay at a house owned by her father’s close friend Shigeki. Arriving to the house, she is shocked to find out that Shigeo’s friend is the dad of Naoki, and that she will be living in the same house as him. In the beginning of their new life together, Naoki often teased Kotoko, but the two eventually warm up to each other. Naoki later realizes that he is in love with Kotoko and confesses to her, and the couple marry in their first year of college (the third year in the manga version). Kotoko is known as Kotoko Irie onwards. After coming back from her honeymoon with Naoki, Kotoko decides to become a nurse, so that she could be a wife fit for Naoki. After several years of marriage, Kotoko has a daughter with Naoki named Kotomi.
- Naoki Irie
is the smartest and most handsome guy in his high school. He is rumored to have an IQ of 200, and is praised by his peers as being perfect all around. He receives a love letter from Kotoko, but rejects her before she finishes confessing, explaining that he despises “dumb girls.” When Kotoko and her father move in with Naoki and his father, he gives Kotoko many hardships and maintains a rather cold attitude towards her, although he secretly began to fall in love with her, because he believed that the trouble she caused made his mundane life more interesting. Though Naoki’s grades allow for him to attend any university of his choosing, he eventually decides to attend the same college as Kotoko. After his wedding to Kotoko, Naoki becomes a doctor.